Death To The Blog!
The evolution of SEO and rise of Social Media have resulted in the need for constant content. The solution most people suggest is adding a “blog.” But what does that even mean? So many people give the...
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The State of SEO: How to Join the 94% (Infographic)
Wow, has the state of search engine optimization changed over the last few years. New tactics, strategies and philosophies must be developed on a regular basis. As much as things change, they also stay...
View ArticleFive SEO Things I’m Thankful For
2012 has been a tough year for many search engine optimization specialists and website owners. Google have made several changes to their algorithm that have drastically altered the way SEOs look at...
View Article5 Steps for Optimizing Brand-Centric Pages
I know this may sound odd coming from a classically training search engine optimizer, but not every single page on your website needs to have a non-branded keyword focus. I’m not just talking about the...
View ArticleNewest Google Update Hit over the Weekend
For months, search marketers and SEOs have wondered when the next big Google update will hit. Early reports in the search world seem to point to a brand new Google update being released over the...
View Article5 Signs A Blog Has Turned Into A Zombie
Red alert! Red alert! The online zombie apocalypse is here! At this very moment, zombies are taking over the internet. In fact, they’ve been taking over the internet for years…in the form of half dead...
View ArticleHow to Un-zombify Your Blog
Recently I made you aware of 5 signs a blog has turned into a zombie. I’m sure that some of you, after reviewing these signs, realized that your very own blog has been zombified. Don’t worry. You can...
View ArticleDon’t Listen to Buzzfeed – Keep Your Company Blog
In a recent interview, Jon Steinberg, President of BuzzFeed.com stated that it doesn’t make sense for brands to post content on their own blog. Instead, he suggests brands place content on...
View ArticleThe Search Marketer’s 2014 Guide to Survival on Google
Search engines are getting smarter, making it harder for marketers to do their job. But, who doesn’t love a challenge? Search marketers wouldn’t be in the business if they didn’t love an ever-evolving...
View ArticleGoogle+: Where Your Online Identity Will Be Defined
Recently a local AM talk radio show was discussing failed social media networks; of course Myspace, Digg and del.icio.us were on the list, but Google+ was also mentioned. I found it strange for Google+...
View ArticleWhen NOT To Go After Upper Funnel Traffic
Upper funnel traffic has led many digital marketers down a dark and difficult road. Chasing after those juicy head terms bubbling with search volume can be a long, costly and unfruitful journey. A...
View ArticleContent Marketing Starts OFFLINE – 5 Places to Start Your Content Research
Some content marketing newbies make the mistake of exclusively researching content topics online, which typically leads to regurgitated and unoriginal content. The goal of content marketing is to...
View Article5 Questions To Ask Your Social Media Marketing Intern
Social media is a relatively new marketing/PR/customer service channel for veterans in the marketing world. For recent college grads, however, social media has been a part of their everyday lives for...
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What’s More Popular than Puppies, Pizza and Porn? (Let’s See What Google...
If you had to take a guess at a more popular online search term than puppies, pizza or porn, what would your answer be? Well before you get too far down the rabbit hole (or too deep in the gutter)...
View Article4 Ways Google Can Save Google+
Recently, Google+ project leader, Vic Gundotra, left the Google team. This alone doesn’t warrant any huge concerns but Gundotra’s departure, coupled with Google’s decreased visibility of authorship in...
View ArticleSecond Screen Marketing – How to Avoid Losing Your Audience to the “Second...
I’ve been noticing a trend among TV watchers (at least in my own TV watching habits): The “second screen” (i.e. my mobile device) is starting to get more of my attention during first screen viewing...
View Article2015 Search Marketing Predictions: Facebook, Mobile, Attribution, and More!
Nothing starts the New Year off better than a hearty dose of digital marketing predictions. Overall, 2015 looks to be a year of prepping the big pivot toward attribution in 2016. Here are our...
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